Analysis of the Questionnaire

• In response to the first question, 65% of the respondents were female, and 25% were male.
• 95% of people did not read the college magazine
• The product evidently did not work and has failed to reach its target audience.
• The most popular colours chosen by the respondents were Blue, Black, and White.
• Possible backup colours are Red, Yellow and Green.
• 85% of people say that they will spend between nothing and 50p for the magazine
• The price should not rise above 50p, however if it were to gain popularity and sales increased, a possible price increase way be viable.
• 70% said that they would want the magazine to be produced monthly, or every half term.
• This is a fair response, as if it were to be on a more regular basis, the level or quality of content would be much lower.
• 50% of respondents said they would prefer that the magazine be informal, whereas 40% believe it should be a mix of formal and informal.
• Though an informal magazine has a majority, it is wise to cater to the other 40%, as they will make up a large part of sales. A good plan would be to make it largely informal and to include a few serious articles.
• The main themes that the respondents chose were Music (11), College Trips (9), and Free Gifts (7).
• Other popular themes were Sport (7), Fashion (7), and Technology (6).
• 50% of people wanted a picture of a student to be on the front cover of the magazine, while 30% wanted it to be a Celebrity and 30% wanted it to be Nature.
• Maybe interchange between the three options each month to appeal to more.
• 100% said they wanted a jobs page.