Moodboards

I have chosen some of these brands for my advertising moodboard because I believe that these are the type of products that my readers will be familiar with and use regularly. My main demographic is males aged 18-25 so many of them will be familiar with the brands I have outlined here. I chose Nike, River Island and H&M to advertise their clothing range because they are highly popular and well-recognised brands among my demographic. I have included many fast food brands such as KFC, McDonalds and Burger King because of their popularity, and the fact that young people tend to eat more fast food than those in the 40+ age range. Apple and Android are also included - they are both tech firms with regular new products  being released, meaning they would want to advertise more in order to increase sales. I have also included bands in there, who may want to advertise themselves or advertise a concert/tour. There is a BMX and two skateboards, which may be how my target audience (particularly the younger end) get around or choose to have fun, therefore they may want to advertise their product in my magazine.